• Pure Power Liquid Lipstick Last Chance
  • Pure Power Liquid Lipstick Whirl
  • Pure Power Liquid Lipstick Gossip Gal
  • Pure Power Liquid Lipstick Gossip Gal
  • Pure Power Liquid Lipstick Gossip Gal
  • Pure Power Liquid Lipstick Forbidden
  • Pure Power Liquid Lipstick Flushed
  • Pure Power Liquid Lipstick Darlin
  • Pure Power Liquid Lipstick Pout
  • Pure Power Liquid Lipstick Fearless
  • Pure Power Liquid Lipstick Stinkin’Rich
  • Pure Power Liquid Lipstick Posh
  • Pure Power Liquid Lipstick Innocent
  • Pure Power Liquid Lipstick Chocolate
  • Pure Power Liquid Lipstick Last Chance
  • Pure Power Liquid Lipstick Whirl
  • Pure Power Liquid Lipstick Forbidden
  • Pure Power Liquid Lipstick Flushed
  • Pure Power Liquid Lipstick Darlin
  • Pure Power Liquid Lipstick Pout
  • Pure Power Liquid Lipstick Fearless
  • Pure Power Liquid Lipstick Stinkin’Rich
  • Pure Power Liquid Lipstick Posh
  • Pure Power Liquid Lipstick Innocent
  • Pure Power Liquid Lipstick Chocolate
  • Pure Power Liquid Lipstick Last Chance
  • Pure Power Liquid Lipstick Whirl
  • Pure Power Liquid Lipstick Forbidden
  • Pure Power Liquid Lipstick Flushed
  • Pure Power Liquid Lipstick Darlin
  • Pure Power Liquid Lipstick Pout
  • Pure Power Liquid Lipstick Fearless
  • Pure Power Liquid Lipstick Stinkin’Rich
  • Pure Power Liquid Lipstick Posh
  • Pure Power Liquid Lipstick Innocent
  • Pure Power Liquid Lipstick Chocolate
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Pure Power Liquid Lipstick

Pure Power Liquid Lipstick

R 189.95
R 189.95
Sale Sold out
Taxes included.
Colour
Whirl
Last Chance
Chocolate
Innocent
Posh
Stinkin’Rich
Fearless
Pout
Darlin
Flushed
Forbidden
Gossip Gal

Richly pigmented velvet matte liquid lipstick. One-swipe colour that stays vibrant all day. No fading, no smudging.

WHY WE LOVE IT:
• Lightweight, feels like second skin
• Glides on with ease
• Full coverage
• Long lasting and comfortable on the lips

HOW TO APPLY:
Apply with the doe-foot applicator.

INGREDIENTS:
Isododecane, Polyisobutene, Hydrogenated Vegetable Oil, Mica, Trimethylsiloxysilicate, Bis-Behenyl/Isostearyl/Phytosteryl Dimer Dilinoleyl Dimer Dilinoleate, Hydrogenated Jojoba Oil, C10-18 Triglycerides, Silica Dimethyl Silylate, Disteardimonium Hectorite, Hydrogenated Coco-Glycerides, Helianthus Annuus Seed Cera (Helianthus Annuus (Sunflower) Seed Wax), Synthetic Wax, Propylene Carbonate, Phenoxyethanol, Parfum (Fragrance), Triethoxycaprylylsilane, Aluminum Hydroxide, Tocopheryl Acetate, Simmondsia Chinensis (Jojoba) Seed Oil, Tocopherol, Vanillin. MAY CONTAIN +/-: CI 77891 (Titanium Dioxide), CI 77492 (Iron Oxides), CI 77499 (Iron Oxides), CI 77491 (Iron Oxides), CI 15850 (Red 7), CI 15850 (Red 6), CI 19140 (Yellow 5 Lake), CI 45410 (Red 28 Lake), CI 42090 (Blue 1 Lake)

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Customer Reviews

Overall rating: 4.5 / 5 from 8 reviews.

This was everywhere on my FYP for the bold colour payoff alone. The liquid formula goes on so evenly, definitely one for when I want my lips to be the whole focus.

Naledi D. 5/5 Verified

Pure Power Liquid Lipstick

A properly velvety matte that doesn't budge. One swipe delivers full opacity and it holds strong through eating, drinking and long wear without fading into the lip lines.

Haniem 5/5 Verified

Pure Power Liquid Lipstick

This is the one when I want my lips to be THE focus, period. The colour payoff is bold and the liquid formula applies so evenly, it's iconic.

Amara S. 4/5 Verified

Pure Power Liquid Lipstick

I keep my makeup routine fairly quick on weekdays, and definitely one for when I want my lips to be the focus. The colour looks bold and the liquid formula goes on evenly. It’s become a handy part of my weekday makeup routine.

Brydi 4/5 Verified

Pure Power Liquid Lipstick

When I want my lips to be the whole conversation, this is the one I reach for. Bold colour, even application, no compromise on the statement.

Jade M. 4/5 Verified

Pure Power Liquid Lipstick

This is THE one for a night out when I want my lips to be the whole look. Bold, even, liquid formula that survives a full night of dancing and drinks.

Keisha N. 5/5 Verified

Pure Power Liquid Lipstick

This was the statement lip for a campaign where my mouth needed to be the whole focus of the shot. Bold colour, flawless liquid application, now a staple whenever I want that same impact.

Simone V. 5/5 Verified

Pure Power Liquid Lipstick